DMD is a full-service marketing research company serving the pharmaceutical, biotechnology and healthcare industries. Our services are designed to fulfill our clients’ critical marketing information needs from pharmacies, patients, hospitals, physicians, and their competitive environment. Our many years of experience and industry resources, including proprietary panels, frequently allow us to reach hard-to-find segments and provide our clients with a quick reporting turnaround.
Retail Pharmacy Research
DMD uses a full spectrum of qualitative and quantitative methodologies to provide you with the data and insights you need. We provide access to all transaction records and pharmacy-related information. And with over 5,000 retail pharmacies in our database, we have the most extensive pharmacy and pharmacist panels in the industry.
Hospital Drug Research
Using some of the industry's premiere analytical tools and multiple query methodologies, data are collected through a central pharmacy for a high level of accuracy. And our proprietary panels are not dependent on a GPO alliance, giving you access to nationally representative information from 1,400 acute care hospitals.
Digital Communications Optimization
The leap in use of digital media to grow drug brands and improve connections with the consumer community requires websites and e-communications to be spot on. DMD offers an innovative and interactive online solution to optimize your digital media communications. Effective for branded consumer and professional websites and other portals, DMD's research capability provides guidance to the brand team and agency to deliver maximum visitor engagement and interaction for optimal results.
Source of InfluenceSM Study
What is the real driver behind why a patient ended up on your brand? Find out if your direct-to-consumer advertising or other communication efforts are informing consumers and compelling them to seek the advice of their physicians, or if it was something else altogether. DMD's Source of InfluenceSM connects the dots so precious financial resources can be allocated meaningfully.
REMS Communications & Compliance
Risk Evaluation and Mitigation Strategy (REMS) is an FDA-required plan to educate healthcare professionals and consumers on the serious risks and safe-use conditions associated with a medication. DMD understands REMS requirements and is a leading source for custom-designed REMS market research.
Consumer Experience Measurement
Leveraging our expansive retail pharmacist panel, we're able to intercept patients at the moment they're presenting their prescriptions for fulfillment. Our HIPAA-compliant intercept techniques are offered across a broad range of survey methodologies-so we can answer your key business questions.